10 Stats Marketers Needs To Know About Mobile App, Musical.ly

Musically Statistics 2016 Mobile App

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The 10 Musical.ly Statistics Driving Mobile App Downloads

The hottest mobile app to hit the social media scene since Snapchat, Musical.ly has amassed 80M registered users (including a host of new social media stars) and earned a valuation of $500M by allowing users to create and share 15-second live streaming music videos. Top content creators have even perfected an engaging style unique to Musical.ly, in which fast camera movements and intricate choreography accompany each song (see examples below).

For marketers, the growth of live streaming video content and the recent influx of live streaming video apps and platforms (including Facebook Live, Periscope, Livel.ly, YouNow, and Twitch) is indicative of a growing digital video trend. Audiences are now gravitating to the type of "in-the-moment" content that gave way to Snapchat's rise, and innovative brands must adapt by creating their own live streaming content or partnering with social media influencers who have already established a large social following on Musical.ly and other popular platforms.

A video posted by Baby Ariel (@babyariel) on

With over 10M followers, "muser" (the name given to Musical.ly creators) Baby Ariel is the most visible social media star on the platform today (Tech Insider).

The Musically Statistics To Know For 2016:

With nearly one-fifth of marketers planning to invest in live streaming video ads in the next six months (eMarketer), Musical.ly now represents one of the best new ways to reach young, impressionable audiences. To give brands an idea of Musical.ly's growth and advertising potential, we’ve compiled a list of noteworthy statistics that marketers should know in 2016:

1. Musically Is Now Valued At $500 Million

After a reported $100M fundraising round in May 2016, the live streaming music app Musical.ly is now valued at around $500M—impressive for a network that has only existed since Fall 2014 (TechCrunch). To put Musical.ly's valuation in perspective, Facebook was recently valued at $350B (CNN), YouTube at $77B (Money Nation), Instagram at $50B (PetaPixel), and Snapchat at $20B (TechCrunch), though all of these platforms were launch in 2011 or before.

Related Post: The 10 Top Social Media Marketing Statistics In 2016

2. Musically Has 10 Million Daily Active Users (DAUs)

Musical.ly is the fastest growing app today, especially among teen social media users. According to Business Insider, Musical.ly now has around 10M daily active users (DAU), which doesn't sound impressive compared to Instagram's 300M daily active users or Snapchat's 150M DAU, however like Snapchat, Musical.ly's short streaming video format means users stay engaged, and this engagement offers marketers a way to reach young audiences (especially through partnerships with Musical.ly's social media stars).

3. Musically Claims More Than 80 Million Total Users

Nearly 100M users have signed up to create and share music videos on Musical.ly, a staggering 40M per year when calculated linearly (PR Newswire). Musical.ly has already surpassed live streaming rival Periscope (which claims 10M registered users, according to Fortune) and, at this growth rate, will easily catch up with social media heavyweights like Snapchat and Instagram in the coming years.  

Related Post: The 6 Biggest Social Media Trends To Know For 2016

4. Musically Is One Of The Top 30 Largest Apps In The U.S. Per MAU

In July 2015, less than a year after its release, Musical.ly hit No. 1 at the iTunes app store (Business Insider). Since then, Musical.ly has never fallen out of the top 40 (calculated by downloads), and an intelligence report by Survey Monkey shows that it is within the top 30 apps in the United States per monthly active users (MAU). This figure is especially notable considering that the top of the list is perpetually dominated by social media staples like Facebook, Facebook Messager, WhatsApp, Instagram, Twitter, Pinterest, and LinkedIn (CIO).

5. Nearly 18M U.S. Users Access Musically Each Month On Mobile

Though Musical.ly is very much a global network (it was developed and launched in Shanghai), the lip-syncing music video app now claims 17.5M U.S. users (calculated by monthly active users) and is larger than Vine, Flipagram, Dubsmash, and Triller (Survey Monkey).

A video posted by musical.ly (@musical.ly) on

6. Musically Averages More Than 61K Downloads Per Day

Compared to other mobile apps in the category, Musical.ly has a significant lead in terms of mobile app downloads per day. According to Survey Monkey's analysis, Musical.ly now averages 61K downloads each day. Assuming that this download rate continues (and those who download the app remain on the network), Musical.ly will add over 20M new users annually and easily surpass 100M users by the end of 2017.

7. 70% Of Musically's Users Are Female

recent study found that a large majority (69%) of Musical.ly users are female, continuing the trend that we've seen on Instagram (which is 58% women, according to The Atlantic) and Snapchat (Adweek). The survey also discovered that 60% of the mobile app's users are under the age of 30, making Musical.ly one of the youngest new social media platforms.

Related Post: 13 Instagram Demographics & User Statistics Marketers Need To Know

8. Musically Has A 43% Engagement Ratio Per Month

Musical.ly's live streaming format and engaging content encourage users to visit the app often. According to a survey of 1M Musical.ly users, the mobile app's monthly engagement ratio (based on the percentage of an app’s total audience that use it on any given day) is 43%. This figure puts Musical.ly's engagement ratio slightly behind apps like Facebook, which claims a monthly engagement ratio of 66% (Statista), and Instagram, which enjoys a 60% engagement rate (Instagram).

9. Users Spend Over 11 Minutes On Musically Each Day

One of the most noteworthy mobile app statistics for Musical.ly is the 11.5 minutes users spend creating and watching content on the app each day (Survey Monkey). Again, though the amount of time is only about half what users spend on Snapchat (19 minutes per day) and Instagram (20 minutes per day) and far less than the time users spend on Facebook, Facebook Messenger, and Instagram combined (an estimated 50 minutes each day, according to the New York Times), 11.5 minutes is still impressive, considering Musical.ly's young audience.

10. Users Are On Musically More Than Every 3 Days

One survey revealed that Musical.ly users visited the app 12 of the 31 days in August 2016, or slightly more than once every three days. Should Musical.ly continue on its current growth trajectory, it's reasonable to assume that the mobile app's DAUs will increase as more content becomes available and more social media stars begin creating content for Musical.ly audiences.

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September 7, 2016 By Mediakix Team

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