The Most Impressive Instagram Statistics For 2016
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10 Instagram Statistics You Should Know
Since it launched in 2010, Instagram has quickly become one of the most popular social media platforms in the country, favored by both millennials who love Instagram's content-first format and marketers looking to create brand-sponsored content with the photo-sharing app's most popular social media influencers (called "Instagrammers"). To help companies learn more about the reach, growth, and demographics that use Instagram, we've compiled a list of Instagram statistics that help illustrate the social media platform's immense marketing potential.
1. Instagram Recently Crossed The 500M Users Mark
According to Instagram's blog, the photo- and video-sharing platform now has over 500 million users, 300 million of whom use the platform every single day (termed daily active users, or DAUs). This figure makes Instagram the 3rd most popular social media platform (behind only Facebook and YouTube) and places it well ahead of Twitter (320 million active users), Snapchat (150 million active users), and Pinterest (100 million active users).
Related Post: Instagram Stories: The Next Influencer Marketing Channel
2. 95M Instagram Photos/Videos Are Uploaded Daily
Instagram users are extremely active–the company's blog reports that over 80 million photos are uploaded to the platform every single day. In total, over 40 billion photos/videos have been uploaded to Instagram since the platform launched in 2010.
3. Over 70% Of U.S. Companies Will Market On Instagram By 2017
A study by eMarketer found that, in 2015, over 32% of U.S. companies with 100 employees or more will engage in some form of Instagram marketing (be it collaborating with top Instagrammers, buying native ads on the Instagram's new Carousel ad platform, or developing/promoting a brand channel). According to eMarketer's estimates, this figure will surpass 70% by 2017.
Related Post: 20+ Instagram Case Studies Brands Can learn From
4. Instagram's Usage Has Doubled In Last 2 Years
According to digital marketing firm We Are Social, Instagram is still experiencing healthy growth in spite of competition from Snapchat and other social media marketing platforms. We Are Social cites a GlobalWebIndex infographic, which shows the total number of Instagram users has nearly doubled from 2013 to 2015.
5. Nearly 30% Of The Total U.S. Population Use Instagram
Over 77 million people in the United States access their Instagram accounts at least once per month, a number that represents nearly 28% of the total U.S. population. By 2018, eMarketer predicts that over 100 million people will become active Instagram users, comprising nearly one-third of all U.S. residents.
6. Over Half Of All Millennials Use Instagram Every Single Day
The Pew Research Firm found that over half of young adults (ages 18-29) in the U.S. with access to the internet use Instagram, and of those surveyed, 49% of active users visit the platform at least once daily. According to the study, 21% of all adults (internet users 18 years of age and older) also use Instagram, making it a valuable tool for marketing to large segments of the population.
Related Post: The Biggest Instagrammers In 2016—A Quick List Guide
7. 50 Minutes A Day Are Spent On Facebook, Instagram
Facebook recently reported that U.S. social media users spend nearly an hour each day on Facebook, Facebook Messager, and Instagram which, after subtracting 8 hours for sleep, represents 1/16 of users' total waking life (New York Times).
8. Instagram Now Counts Video Views
On February 11th, Instagram released an update that would allow marketers to see how many views each video had received (Instagram). In a recent blog post, we examine how this and other new features will help marketers better assess the efficacy of their Instagram ads and quantify the success of influencer marketing partnerships with the platform's top Instagrammers.
9. Instagram Is The Second-Most Popular Messaging App
Next to Facebook Messenger, Snapchat and Instagram are tied for the second-highest used messaging app for millennials at 47% (according to Sprout Social). Brands should note the shift in how consumers are now communicating (from phone to email to social media platform) and make efforts to be part of the conversation.
10. Instagram Rated #1 App Of All Time For Brand Social Engagement
In December 2015, the illustrious online publication Mashable rated Instagram the best photo app of all time, citing the impact Instagram has had in mainstream culture as the primary reason behind the app's selection. Lastly, Forrester Research rates Instagram as the No. 1 social media engagement tool for brands two years in a row besting both Facebook and Twitter by significant margins.
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March 30, 2016 By Mediakix Team