The Snapchat Statistics Every Marketer Needs To Know
For the latest authoritative marketing news, trends, and stats on social media stars, social channels, and influencer marketing, subscribe to our industry digest newsletter!
The 10 Snapchat Statistics Marketers & Advertisers Need To Know In 2016
In December 2015, the NFL became Snapchat's first sports partner. On January 11, the White House launched its Snapchat account, WhiteHouse (WSJ). In an eMarketer study released earlier this month polling senior ad execs, 22% surveyed planned to advertise on the $16 billion-valued social photo and video sharing app Snapchat in 2016.
To see Snapchat's current state and forthcoming projections, check out these 10 impressive Snapchat statistics for 2016—including how many years it'd take to watch an entire day's worth of Snapchat stories.
- From May 2015 to present (January 2016), Snapchat's daily video views have grown 350% in 8 months (2 billion in May 2015 and 7 billion at the start of this month). At a linear growth rate of 43.75% each month, Snapchat will break 10 billion daily video views in February. At the end of 2015, Financial Times reported that Snapchat's video views have tripled (or more) every half year. Update: According to Bloomberg, Snapchat users are now watching 10 billion videos a day.
- Throughout 2015, Snapchat was always amongst the top 13 U.S. apps downloaded overall and oftentimes a top 3 app for most downloaded U.S. photo and video app (App Annie).
- Announced just earlier this month (Bloomberg, January 11, 2016), Snapchat is closing in on a much larger rival Facebook with 7 billion mobile video views each day from its 100 million daily users (vs. Facebook's 8 million views and 1.55 billion users). Although Snapchat counts video views that are less than one second, the viewer must press play to see content.
- Snapchat has raised $1.17 billion (Crunchbase) bringing valuation to $16 billion (Bloomberg).
- eMarketer reports that 18 to 24 year-olds make up 45% of all Snapchat users in the U.S. with close to 20% of all iPhone users using Snapchat (Contently). comScore finds 60% of U.S. 13 to 34 year-old smartphone users are Snapchatters (Snapchat). According to Forbes, 37% of Snapchat's users are between the ages of 18 and 24 and over 60% of U.S. 13 to 38 year olds are Snapchat users.
- Millennials, a demographic marketers are spending 500% more to reach than all others combined, account for more than 7 out of 10 Snapchat users (eMarketer).
- An estimated 200 million monthly active users send 700 million photos/videos each day, viewed 500 million times per day (Business Insider). Roughly 60% of Snapchat users send content to their friends or stories each day (Bloomberg).
- Snapchat reaches 11% of U.S.'s entire digital population (comScore).
- 60% of Snapchat's users are 13 to 24 years old. Similarly, 63% of its audience are 18 to 34-year-olds (Snapchat).
- At 500 million Snapchat stories per day (calculated at 10 seconds each), it would take over 158 years to watch an entire day of Snapchat stories. According to Business Insider, users spend an average of 25-30 minutes each day on Snapchat.
Lastly, see additional statistics on how brands are jumping on Snapchat with this infographic. Contently's Amanda Walgrove shares, "most companies want to be active on Snapchat" however advises brands to have a firm grasp on how best to engage its millions of users.