The Snapchat Statistics Every Marketer Needs To Know
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The 10 Snapchat Statistics Marketers & Advertisers Need To Know In 2016
Last December, the NFL became Snapchat's first sports partner (Business Insider). In January 2016, the White House launched its Snapchat account using the handle @WhiteHouse (WSJ). In a recently eMarketer study, 22% of senior advertising executives surveyed planned to advertise on the $20 billion-valued social photo and video sharing app Snapchat in 2016. To see Snapchat's current state and projections for future growth, see these 10 impressive Snapchat statistics for 2016—including how many years it'd take to watch an entire day's worth of Snapchat stories.
1. Snapchat's Daily Video Views Have Increased 400% Year-On-Year
From May 2015 to May 2016, Snapchat's daily video views have grown 400% over the course of the year (from 2 billion to 10 billion, according to Bloomberg). At a linear monthly growth rate of 33%, Snapchat will surpass 18 billion daily video views by May 2017. The Financial Times also noted that Snapchat's video views have tripled every 6 months.
Related Post: How Brands Can Craft A Snapchat Marketing Strategy
2. Snapchat Ads Are Viewed Up To A Million Times Per Day
According to Re/code, Snapchat ads are seen anywhere between 500,000 to a million times per day. Snapchat has recently expanded their advertising options for brands and now allow marketers to make purchases through the app, buy all of the sponsored lenses in a given day, and more (Business Insider).
3. Snapchat's Video Views Are Now Greater Than Facebook's
Snapchat now boasts over 10 billion videos views per day, according to Bloomberg, surpassing rival Facebook's 8 billion daily video views (Fortune). Although Snapchat's criteria for what it counts as a "view" is admittedly shorter than Facebook's, the fact that the viewer must press play to see content (as opposed to Facebook's autoplay videos) guaranteed engagement.
4. Snapchat Is Now Worth $20 Billion
In light of its latest round of fundraising (which yielded $1.8 billion), Snapchat's current valuation is approximately $18 billion (TechCrunch).
5. 60% Of All Smartphone Users Are Now On Snapchat
An eMarketer report found that 18 to 24 year-olds make up 45% of all Snapchat users in the U.S., and comScore discovered that 60% of U.S. 13- to 34-year-old smartphone users are Snapchatters (Snapchat). According to Forbes, 37% of Snapchat's users are between the ages of 18 and 24 and over 60% of U.S. 13- to 38-year-olds are Snapchat users.
Related Post: Understanding Snapchat's Features, Functions, & Terms
6. Millennials Account For 7 Out Of 10 Snapchatters
7. Snapchat Now Has More Users Than Twitter
An estimated 150 million people now use Snapchat, according to Bloomberg. The messaging app now claims more active users than the micro-blogging platform Twitter, which now has only 140 million active users.
Related Post: How Many People Use Snapchat
8. Snapchat Reaches 11% Of Americans
According to a 2015 comScore report, Snapchat reaches 11% of the entire U.S. entire digital population.
9. 60% Of Snapchat Users Are Between The Ages Of 18 and 34
60% of Snapchat's users are 13 to 24 years old. Similarly, 63% of its audience are 18- to 34-year-olds (Snapchat).
Related Post: Snapchat Demographics For Marketers [Infographic]
10. It Would Take 158 Years To Watch Every Snapchat Story
At 500 million Snapchat stories per day (calculated at 10 seconds each), it would take over 158 years to watch an entire day of Snapchat stories. According to Business Insider, users spend an average of 25-30 minutes each day on Snapchat.
See additional statistics on how brands are jumping on Snapchat with this infographic. Contently's Amanda Walgrove shares, "most companies want to be active on Snapchat" however advises brands to have a firm grasp on how best to engage its millions of users.
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January 25, 2016 By Evan