Influencer Marketing News, Stats & Trends Week 10-12-2015
image via Forbes' YouTube channel
GoPro, Facebook's YouTube Killer, Forbes' YouTuber List
This week's influencer marketing news, stats, and trends roundup features several industry firsts across the YouTube, Instagram, Facebook, and publishing landscape.
- GoPro launches $5M annual awards program for content creators including weekly cash awards Of $5K (for best photos, raw clips, video edits). SVP of Entertainment, Zander Lurie, keen on “sharing revenue with our user;” believes this initiative will help launch careers (cites top YouTuber successes of PewDiePie and Jenna Marbles in Adweek feature)
- Facebook to launch its own YouTube (Re/code)
- Forbes publishes its first YouTuber list charting their earnings. Follows in the footstep of other traditional and mainstream publications (see Variety's second annual Digital Stars vs. Celebrities ranking) giving increasingly more dedicated coverage on the YouTuber phenomenon spearheading online video views.
- Google To Advertisers: Spend 26% of your TV budget on us if you want to reach 15-34-year-olds (Business Insider). Announced at Brandcast (YouTube’s annual advertising event in London), this statement by Google's UK managing director, Eileen Naughton, follows Google’s Q2 statement “YouTube now reaches more 18 to 49-year-olds than any single US cable network.”
- New Report From Millward Brown: Teens & Adults Watching Equal Amounts of Online Video vs. TV (16-45-year-olds)
- Continuing the Hollywood digital talent arms race: UTA signs both makeup YouTuber Kandee Johnson, and Annoying Orange creator, Dane Boedigheimer. Last month WME signed Caspar Lee, Elise Strachan, and Casey Neistat (Tubefilter)
- Just in time for the holiday rush, Reuters profiles how the phenomenon of YouTube unboxing is driving gift lists.
- LG Electronics Australia gives phones to 30 Instagrammers in targeted effort to drive brand engagement (CMO)
- No longer just the platform for fashion & beauty brands, mobile gaming companies are now starting to run ads on Instagram (WSJ)
- 75% of marketers are using influencer marketing (Adweek)
- Launched October 5 to promote Shoppable Video Ads, "Awesome Stuff Week" YouTube's new channel featuring top YouTubers reviewing products elicits over 3.4 million views to date
videos from GoPro, Facebook, and Forbes below the fold:
GoPro's $5M Annual Program For Content Creators
Is This A First Look At Facebook's YouTube Killer?
Watch this demo clip (above) from Re/code author, Peter Kafka, featuring a video snippet from Tastemade (one Facebook’s video ad revenue partners). Facebook announced earlier this year that it'd be sharing ad revenue with video creators.
Forbes’ Top Grossing YouTuber List: Behind-The-Scenes
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October 16, 2015 By Evan