How YouTubers Make Money With YouTube Red
A Video Explainer: How YouTubers Make Money With YouTube Red
On Wednesday, October 21, YouTube announced on their official blog a new monthly subscription service, YouTube Red. While their official announcement highlighted many of the features available to subscribers (including original content from top YouTubers and YouTube's apps for Music, Gaming, and Kids), it perhaps failed to adequately address many of the concerns voiced by content creators and fans alike in the ensuing few days.
As such, many expressed their apprehension and took to the Internets including these posts from publishers:
Vanity Fair: Did YouTube Just Ruin YouTube?
TechCrunch: YouTube Red -- An Offer Creators Can't Refuse
With so many YouTubers, fans, and major publishers uncertain about YouTube's new subscription service, Hank Green (who alongside his brother are the creators of both 2.6M+ subscriber channel, Vlogbrothers and premiere online video conference, VidCon) offers much-needed clarity on how YouTubers will make money with YouTube Red. In his 17-minute "long video," Green addresses many of the salient questions (many sourced from his own social channels) raised by YouTube's new ad-free service including: what happens to videos/channels who don't accept YouTube's new terms, will a free ad-supported YouTube continue to exist, and most importantly, how YouTubers make money with YouTube Red.
Lots of people freaking out over Youtube Red. It's not like regular youtube is going anywhere
— jacksepticeye (@Jack_Septic_Eye) October 21, 2015
Why does YouTube constantly do things to piss off both their audience and creators? — Arden Rose (@ardenrose186) October 21, 2015
In addition to Green, many prominent YouTubers have offered their own explanations both for and against (including those pictured above here) what YouTube calls "The Ultimate Experience."
Watch the video above to find out how YouTubers make money with YouTube Red or see it's points bulleted below:
- With the new monthly subscription model, YouTubers (both large and small) stand to make the same current ad-supported majority percentage (55% for creators, 45% for YouTube) but now as part of a greatly increased revenue stream (previously pennies, now the potential of dollars to be split).
- For YouTubers or channels who agree to YouTube's new terms: ad revenue is most likely to either remain the same or increase depending on the amount of followers who subscribe.
- For YouTubers or channels who don't agree to YouTube's new terms: legally, YouTube cannot show these videos without ads. Similar to accepting revised terms of service for new updates, YouTube's new agreement is a necessary part of debuting a new platform-wide service.
- Reasons why YouTubers/channels would not opt-in to YouTube's new service conditions.
Also great to reference: Tubefilter's "Let's Debunk 7 Myths About YouTube Red, YouTube's New Subscription Service."
image via Tweet link
Lastly, check Google's "YouTube Red FAQ For YouTube Partners" (referenced above) for an in-depth, official explainer.
YouTube's new subscription service is a developing story. Check back for updates or subscribe to our industry digest for the latest news in influencer marketing.
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October 26, 2015 By Evan