The Streamy Awards 2015: Everything You Need To Know

The Streamy Awards 2015: All The Winners From Last Night, Here's Everything You Missed

Similar to the exponential growth of VidCon, BeautyCon, the genre of online video and its social media influencers, The 5th Annual Streamy Awards 2015 hit a milestone last night when it aired for the first time on VH1 television (see select excerpts of their live stream playlist here). 2015 marks perhaps a year where the mainstream public and traditional forms of entertainment are beginning to recognize the vast scope and potential of these video (vloggers or YouTubers) and social media creators (Snapchatters, Viners) who are far more influential than blockbuster movie stars or chart-topping singers (see Variety's 2nd annual survey of American youth here).

With the meteoric rise of the social media influencer or digital star on user-generated content (UGC) platforms including YouTube, Vine, Snapchat and now Periscope, many broadcast networks are left wondering whether they need a YouTube influencer strategy, traditional Hollywood talent agencies are racing to sign YouTube talent, and traditional global brands are partnering with social media influencers for major marketing campaigns based on the efficacy of influencer marketing (i.e. Apple, Castrol, airlines, travel/hospitality, and automotive).

This year's winners and award categories featured the very best nominated in online video and social media from brand sponsored video campaigns with top YouTubers (Nissan, Purina, DanceOn, Totino's, and Pizza Hut), social good campaigns, music, performance, and much more including performances by Hailee Steinfeld, Sir Mix-a-Lot, and OMI (see all the music performances here).

Hosts Tyler Oakley and Gracie Helbig are joined by presenters Paula Abdul, Mel B., Natasha Bedingfield, Ciara, Philip DeFranco, Ricky Dillon, GloZell Green, Kat Graham, Hannah Hart, Mamrie Hart, Sean Kingston, NeNe Leakes, Jenna Marbles, Brooke Mahan, Miss America 2016 Betty Cantrell, Shay Mitchell, Harley Morenstein, Ingrid Nilsen, Pauley Perrette, Michelle Phan, Jillian Rose Reed, Smosh and James Van Der Beek (via Heavy).

Here are the categories and winners for this year's Streamy Awards 2015 along with samples of their best or most popular work:

Audience Choice

Entertainer Of The Year - Cameron Dallas

Show Of The Year - fouseyTUBE

Awards For Channels, Series, Or Shows

Animated - Cyanide & Happiness

Breakout Creator - Matthew Santoro

Comedy - Flula

Drama - BlackBoxTV

First Person - IISuperwomanII

Indie - Eat Our Feelings

International - Racka Racka

Non-fiction - Good Mythical Morning

Spin-off - The Tonight Show Starring Jimmy Fallon: Backstage

Subject Awards

Action or Sci-Fi - Corridor Digital

Beauty - Gigi Gorgeous

Documentary or Investigate - Atari: Game Over

Fashion - Lauren Elizabeth

Food - Epic Meal Time

Gaming - PewDiePie

Health & Wellness - Blogilates

Kids & Family - What's Up Moms

Lifestyle - iJustine

News & Culture - The Young Turks

Pranks - PrankVsPrank

Science or Education - Vsauce

Sports - Dude Perfect

Performance Awards

Actor - James Van Der Beek, Adi Shankar's Bootleg Universe

Actress - Colleen Ballinger, Miranda Sings

Collaboration - Nice Peter, EpicLLOYD, Grace Helbig, & Hannah Hart, Epic Rap Battles of History

Dance - Dominic "D-trix" Sandoval

Ensemble Cast - Video Game High School

Music Awards

Breakthrough artist - Shawn Mendes

Cover Song - "Weird Al" Yankovic, Foil (Lorde)

Original Song - Here, Alessia Cara

Craft Awards

Cinematography - Devin Super Tramp, Devin Graham

Costume Design - Epic Rap Battles of History, Sulai Lopez

Directing - Video Game High School, Matt Arnold & Freddie Wong

Editing - Epic Rap Battles of History, Andrew Sherman, Ryan Moulton, Daniel Turcan, Peter Shukoff

Visual & Special Effects - Corridor Digital, Sam Gorski, Niko Pueringer, Jake Watson

Writing - You Deserve A Drink, Mamrie Hart

Social Video Awards

Short Form Comedy - Logan Paul Short Form Creativity - SnapperHero Snapchat Storyteller - Shaun McBride (shonduras)
Viner - King Bach

Campaign Awards

Brand Campaign - Crazy Plastic Ball Prank #WithDad, Roman Atwood (Nissan)

Social Good Campaign - #ProudToLove, Marriage Equality & LGBT Pride Month

For an exhaustive list of nominations and winners, please check the Streamy Awards 2015 site here.

September 18, 2015 By Evan

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