Top 20 Fashion Bloggers 2015 Edition
Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!
20 Top Fashion Bloggers & Influencers Of 2015
Though newer social media publishing platforms like Snapchat and Instagram have begun to flourish, the traditional blog remains one of the best ways for advertisers to directly connect with engaged consumer audiences. Brands have been partnering with top fashion bloggers for years—recent collaborations include Cupcakes and Cashmere's line at Nordstrom, Atlantic-Pacific's brand sponsored posts for Covergirl, and We Wore What's partnership with Lancome—as a way to leverage the blogger's social influence, build buzz around new product releases, and foster a positive brand reputation among loyal readers.
Why Collaborating With Top Fashion Bloggers Is A Boon For Brands
With high-reach blogs, brands and top fashion bloggers collaborate and strategize on organic brand integrations that can include product placement, social endorsements, and hosting events, giveaways, and social contest promotions. Though many social media platforms are evolving to include direct purchase options (both Pinterest and Instagram now have "shop" buttons), blogs allow for concrete KPI metric tracking (currently unavailable on newer platforms like Snapchat).
Related Post: How To Measure Influencer Marketing Campaigns
Vast amounts of fashion, beauty, style, and makeup bloggers enter the space each year. Additionally, the constant creation of social platforms (namely Instagram) demands both expertise and time for bloggers to master and proliferate their audience base. These 20 top fashion bloggers continue to dominate, innovate, and shape the fashion blogosphere with bold, daring expressions of their individual personalities.
The Top Fashion Bloggers Of 2015
We selected the following 20 top fashion bloggers of 2015 (listed alphabetically) from a set of ranking criteria with specific consideration to cross-platform social media audience, reach, sponsored brand integrations, and prioritization to both monthly and unique page views (recurring and recent traffic). Aggregate or collaborative blog sites (blogs with multiple authors or content curated from multiple sources), and celebrity blogs have been excluded.
"Lifestyle bloggers" (i.e. those who concentrate on living, food, home, design, and travel in conjunction with fashion) have also been excluded for the purpose of this top list.
Regarded by many as one of the first and original fashion bloggers, Blair Eadie's blog Atlantic-Pacific features "east coast prep with west coast style." In addition to her full-time profession as a merchandiser for Tory Burch, Blair has hosted Macy's New York Party, modeled for CoverGirl, and has partnered with several fashion brands including David Yurman.
Related Post: Why Instagrammers Are The New Bloggers
Barefoot Blonde is a casual yet chic blog documenting the travels and everyday life of author, and new mom, Amber Fillerup Clark. Clark uses her influence to reach millions of followers. Based in New York City, Amber has been featured in notable collaborations with John Frieda and Elizabeth Arden.
One of the most prolific fashion bloggers in the industry, Chiara Ferragni sits at the helm of her brand, The Blonde Salad. In 2009, inspired by her mother’s love for fashion, Chiara started blogging to share her inspiration and to express her affinity for photography. As early as 2011, while still a student, Ferragni’s blog had already reached 1 million unique visitors and 12 million impressions monthly. Today, Ferragni claims 6.4 million Instagram followers and is one of the most influential names in digital fashion across multiple social media platforms. She has graced the covers of the world’s most elite fashion magazines, including Vogue, InStyle, and Marie Claire, as well as designed her own shoe line, Chiara Ferragni Collection.
Related Post: The Most Popular Instagram Influencers In 2016
The quintessential NYC fashion stylist, Helena Glazer is well known for her urban sophisticated Outfit(s) of the Day. Her notable brand collaborations include Tiffany & Co. and high-end jeweler, David Yurman. As a self-described foodie, you can find a few well-curated restaurant finds amidst Brooklyn Blonde's big apple style.
Chriselle Lim, a former wardrobe stylist, aims to inspire and educate women with her impeccably photographed blog, The Chriselle Factor. In conjunction with her blog, Chriselle's YouTube channel boasts well over half a million subscribers.
Related Post: Starwood Hotels' Instagram Influencer Strategy
A longtime professional in the fashion industry, native Los Angeleno Emily Schuman has held positions with Conde Nast at Teen Vogue as well as Domino. Schuman originally started her blog in order to document the things she loved as well as provide original content to her readers.
Los Angeles-based influencer Jacie Duprie is the creator and curator of Damsel in Dior. Her blog was developed as a way for Duprie to express herself creatively. Started in 2009 and going full-time in 2011, Jacie desired to write a blog that encompasses her love for fashion. Damsel in Dior currently has 203K Instagram followers and has been featured in Huffington Post, Vanity Fair, and Forbes.
Rumi Neely is the founder and top fashion blogger behind Fashion Toast. In 2008, Neely launched a blog alongside her eBay store Treasure Chest Vintage, a year later the blog was already seeing 35,000 hits daily. Rumi has utilized her blog as a vehicle to chronicle her style and has partnered with powerhouse e-commerce retailers such as REVOLVEClothing, and Shopbop. Currently, Neely has 620K Instagram followers and 545K Facebook fans. A San Francisco native, Rumi currently resides in Los Angeles where she continues to blog and designs her own clothing line, Are You Am I (launched in 2014).
Julia Engel is the fashion blogger behind the enchanting blog, Gal Meets Glam. Founded in 2011, what started as a series of college musings turned into a full-time endeavor two years thereafter (2013). She currently sees 143K Facebook fans and 563K Instagram followers. Based in San Francisco, Julia and her husband travel extensively to capture her style aesthetic.
At only 20 years old, Kristina Bazan is the creative influence behind Kayture. Working with her partner James Chardon, Bazan travels constantly to bring superior content to their readers. Based in Switzerland, Kayture was named one of the country’s most influential blogs. Covering topics from fashion to travel, Kayture was one of the first blogs to be sought out for partnerships by top-tier luxury brands, including Chopard and Cartier. Kristina's jet set lifestyle is followed by nearly 1.8M followers on Instagram alone.
Related Post: 20 Instagram Case Studies Brands Can Learn From
11. Kendi Everyday
Kendi Skeen is a Dallas-based fashion blogger. Her blog, Kendi Everyday, is meant to be a readily accessible fashion resource. She has collaborated with brands such as Gap, Calypso St. Barth, and Target. Skeen is also the owner of West & Lou, a brick and mortar boutique and e-commerce brand which is in tune with her personal style.
12. Nicolette Mason
Nicolette Mason’s eponymous blog has been hailed as a genuine and great influence regarding body positivity and LGBT issues. Mason is a Los Angeles native who currently resides in New York City. Taking her experience and passion in the fashion industry (she graduated from the prestigious Parsons The New School of Design), she launched her blog while working for a design agency. Using both her academic and professional experiences as a catalyst, Mason soon dedicated herself to blogging full time, and is currently a consultant and contributor to Marie Claire. Nicolette has collaborated with e-commerce retailer ModCloth to launch her own designs.
13. Peace Love Shea
Shea Marie is a fashion tastemaker, stylist, TV host, model (to name a few). A true SoCal girl, Shea attended UCSD, studying Communications and Journalism. She now resides in Hollywood, LA. Shea frequently travels the world and is a major influencer in the fashion blogosphere, currently reaching millions daily with her beautifully curated posts.
14. Pink Peonies
Rachel Parcell is the fashion blogger behind Pink Peonies. Based out of Salt Lake City, Parcell uses her blog to document her life. From style to beauty, and other fashion tips, Rachel connects through her audience of over half a million subscribers by providing a candid and intimate look into her life. Parcell also utilizes her blog to document her inspiration behind her Pink Peonies jewelry collection. Rachel is a young fashionista who has featured notable blog sponsorships with brands such as Blue Apron and Biore.
Related Post: Top Mommy Bloggers, Instagrammers, & YouTubers
15. Sincerely Jules
Julie Sarinana founded Sincerely Jules in 2009. Based in Los Angeles, Julie’s innate sense of style led her to blog as a creative outlet. Inspired by seaside themes and other travels, Sarinana chronicles her extensive travels with her readers, and is an active contributor to the digital editions of Glamour, Elle, and Teen Vogue. Her reach is currently an incredible 2M followers on Instagram, and she has partnered with top brands such as REVOLVEClothing, as well as promoting her own clothing line.
Related Post: How Sponsored Posts Help Brands Reach Audiences
16. Song of Style
Interior designer and fashion blogger, Aimee Song, is one of the most influential digital influencers. Her blog, Song of Style, holds one of the highest monthly page views, and she has collaborated with brands such as 7 For All Mankind. A Los Angeles native, Aimee’s aesthetic showcases clean lines and bold designs, with a Californian influence. Song balances blogging alongside being a full-time fashion and jewelry designer.
17. Tuula Vintage
Jessica Stein is the inspiration behind Tuula Vintage. She is an Australian blogger who documents her extensive travels around the world, and love for fashion. She has hosted for Tiffany & Co. and collaborated with premium denim line, JBrand. Jessica has upwards of 1.7M Instagram followers, and 879K Facebook fans. She provides aspirational content as well as motivational affirmations.
18. Viva Luxury
Annabelle Fleur, the fashion blogger behind Viva Luxury, showcases "her love affair with fashion" stemming from her industry work with Hollywood designer, Elisa Ferare. Annabelle's style is effortlessly elegant, chic, and was named Users’ Choice Winner in the International Best-Dressed Challenge by Vanity Fair.
Related Post: How To Avoid An FTC Violation With Sponsored Blog Posts
19. Wendy's Lookbook
Wendy’s Lookbook is one of the best-known names in the fashion blogging world. Aiding to launch her renown, Wendy’s viral tutorial “25 Ways to Wear a Scarf in 4.5 Minutes” has an astonishing 30M views. Her fashion prowess is well represented across Facebook, YouTube, and Instagram.
20. We Wore What
A New York City-based blog that started out covering street style, We Wore What has evolved into Danielle Bernstein’s personal fashion diary. At 23, the Fashion Institute of Technology (FIT) graduate documents her sartorial life in the city that never sleeps. With 1.1M Instagram followers, Bernstein encapsulates New York City style through collaborations with both local and global brands.
Also See Our Posts On:
July 21, 2015 By Evan